Lianhe Zaobao: As algorithms encroach, creatives pose soul-searching questions through exhibitions

30 Aug 2026

In The life and death of the human soul of design, Pann Lim, MA Design student and creative director at Kinetic, sought to answer one question: in the age of AI, where does the human soul of design go?

Taking over Basheer Graphic Books, Pann’s first solo exhibition presented a thought-provoking exploration, using evidence from his postgraduate research, of what it means to be a creative in the age of AI. 

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Image: Lianhe Zaobao ©SPH Media Limited