Dr Wang Yafei
- PhD in Music, University of Leeds, UK
- MA Music and Management, University of Leeds, UK
- MSc Banking and Financial Markets, University of Nottingham, UK
Dr Wang Yafei is an interdisciplinary researcher and practitioner who works at the intersection of music business, audience engagement, and the cultural and creative industries.
Her doctoral research examined innovative marketing models for classical music, drawing strategic insights from the K-pop industry and evolving Asian media landscapes. Her wider research interests include cultural policy, arts management and music psychology.
Dr Wang has contributed to UK government-funded research initiatives, including a project exploring how culture drives inward regional and national investment at the University of Leeds.
She also brings rich international teaching experience and industry practice across the UK, China and Singapore, with expertise spanning concert curation and promotion, international music competitions and performing arts management. She has also worked with global music platforms such as medici.tv.
A multi-instrumentalist (violin and piano) with orchestral performance experience, her work bridges academic research with practical industry strategies in music marketing, audience development and music project management.